The ASMR videos of the moment when “Parin” breaks have spread worldwide on TikTok and Instagram, making “Dubai Chocolate” an overnight star in the sweets world. Its true identity is a completely new texture dessert coated in chocolate, made of pistachio cream and the crispy dough “Kadayif” originating from the Middle East.
The vibrant green cross-section that appears when broken and the overwhelming texture created by the crispy and crunchy two-layer structure. As of 2026, this wave has finally reached Japan, and Dubai Chocolate can now be seen everywhere from Shin-Okubo to department stores. In this article, we will introduce three recommended spots where you can purchase it nationwide, centered around Tokyo.
What is Dubai Chocolate? The Reason it Took SNS by Storm
The origin of Dubai Chocolate is a product called “Can’t Get Knafeh of It,” released in 2023 by the Dubai chocolatier “FIX Dessert Chocolatier.” It is made by sautéing kadaif (also known as angel hair, a very fine wheat dough) in butter, combining it with tahini (sesame paste) and pistachio cream, and coating it in chocolate. The sound of “parin” when it breaks and the rich aroma of pistachio exploded on SNS.
In Japan, the boom began in earnest in the latter half of 2025, and as of 2026, “Dubai Chocolate” is appearing in cafes, chocolatiers, and department store events across the country. The price range is broad, from 800 yen to 3,000 yen per piece, and the varying flavors depending on the region and maker are part of its charm.
1. Okudo｜Tokyo・Shin-Okubo
| Area | Shinjuku, Tokyo (Shin-Okubo) |
|---|---|
| Business Hours | 11:00 AM – 9:00 PM (Ends when sold out) |
| Regular Holidays | Irregular holidays |
| Price Range | 1 piece 1,200 yen〜 |
Shin-Okubo is now at the forefront of Korean culture and also the most competitive area for Dubai chocolate. Among them, “Okudo” has gained support as a powerful cafe that faithfully reproduces the authentic texture and beauty of cross-sections. The golden crispy layer, which is particular about the frying degree of kadaif, and the striking green pistachio cream in a two-layer structure create an overwhelming visual at the moment of breaking, which has gone viral on social media multiple times. The shop is located in an alley just off the main street of Shin-Okubo, and it is not uncommon to see lines forming before opening on weekends.
Shiro’s Tip
The most stable stock is usually between 11 AM and 12 PM on weekends. Since items sell out quickly, visiting on weekdays is recommended. After purchasing, do not eat immediately; chill in the refrigerator for 10-15 minutes before breaking, as this enhances the crisp sound, making it perfect for ASMR video recording.
2. TRUFFLE mini Ikebukuro Station East Exit Store｜Tokyo・Ikebukuro
| Area | Toshima-ku, Tokyo (Ikebukuro Station East Exit) |
|---|---|
| Business Hours | 10:00〜20:00 |
| Regular Holidays | Irregular holidays |
| Price Range | From 550 yen per piece |
The popular bakery “TRUFFLE” offers the “Dubai Chocolate Bread,” which reinterprets Dubai chocolate as a chocolate sweet in the context of bread, making it an evolved product. The exterior is wrapped in a crispy chocolate shell, and the layers of kadaif and pistachio cream blend seamlessly with the bread dough. The contrast in texture with the chewy and fluffy bread dough is said to be addictive. Its accessibility within walking distance from Ikebukuro Station East Exit is also appealing, making it easy for repeat customers to stop by during lunch. It is especially recommended for those who love both chocolate sweets and bread.
Shiro’s Tip
The crispiness of the chocolate shell is particularly pronounced right after baking (around opening time). As time passes, moisture from the bread dough transfers to the shell, changing the texture, so it’s best to eat it soon after purchase. For the best cross-section photo, aim to take it within 30 minutes of purchase.
3. BONTEMPS HEUREUX｜Aichi, Owariasahi City
| Area | Aichi Prefecture, Owariasahi City |
|---|---|
| Business Hours | 10:00 AM – 6:00 PM (until sold out) |
| Regular Holidays | Monday, Tuesday |
| Price Range | From 1,500 yen per piece |
BONTEMPS HEUREUX in Owariasahi City, Aichi Prefecture, is a talented patisserie that is creating a local sensation with its Dubai chocolate. The Dubai chocolate crafted by patissiers trained in French pastries is characterized by a commitment to the quality of ingredients. Inside the shell wrapped in high-quality Belgian couverture, there are layers of authentic kadaif carefully sautéed in butter and cream made with Iranian pistachios. It is rare to find such authentic quality outside of Tokyo, and many fans travel from afar, not just from the Aichi and Nagoya areas. Known for its limited production and quick sell-out, gathering information in advance is essential.
Shiro’s Tip
Announcements regarding sales dates and quantities will be made on the official Instagram and LINE official account. It is essential to follow and turn on notifications. Since the release date will have limited quantities available in-store, arriving at the location 30 minutes before opening is the best way to ensure you get some. Visitors from afar are recommended to check stock status via DM in advance.
Dubai Chocolate Purchase Spots Comparison Table
| Store Name | Area | Price Range | Features | Recommended For |
|---|---|---|---|---|
| Okudo | Shin-Okubo | 1,200 yen〜 | Beauty of cross-section close to the real thing; proven SNS buzz | Those who want a classic Dubai chocolate experience |
| TRUFFLE mini Ikebukuro East Exit | Ikebukuro | 550 yen〜 | Fusion with bread; evolved Dubai chocolate bread; good access | Bread lovers; those who want to enjoy easily |
| BONTEMPS HEUREUX | Aichi, Owariasahi City | 1,500 yen〜 | Made by a professional patissier; uses Iranian pistachios; sells out quickly | Those who seek authentic quality; residents of Aichi area |
Summary: Experience Dubai Chocolate in Your Own Style
Dubai chocolate has evolved from a “must-try” sweet to a mature trend that offers the fun of choosing where to buy it. You can enjoy the authentic feel by lining up in Shin-Okubo, savor it as an evolved type of bread in Ikebukuro, or even visit a genuine patisserie in Aichi. Choose a shop that suits your lifestyle and situation, and enjoy the 2026 dessert trend to the fullest.
The ASMR video of cutting through the cross-section, when recorded at a distance of 15 to 20 cm from the smartphone’s microphone, perfectly balances the sound of the chocolate crunch and the atmosphere. Be sure to try it after your purchase.
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